How to Advertise on Telegram: Complete Guide 2024/2025

Telegram, much more than just a messaging app, has become a key platform for businesses looking to reach targeted audiences. With the introduction of ads on public channels, it is now possible to deliver promotional messages directly to engaged communities.

This guide will walk you through, step by step, how to effectively set up and launch an advertising campaign on Telegram. Whether you're a beginner or a digital marketing professional, you'll discover how to use Telegram to maximize the impact of your ads.

Why Choose Telegram for Your Advertising Campaigns?

Telegram, known for its security and dynamic discussion groups, has recently added a powerful feature to its arsenal: targeted advertising on public channels.

This new option offers businesses and entrepreneurs a unique opportunity to reach specific audiences in an environment where engagement is high, and competition remains limited.

Benefits of Advertising on Telegram

• Precise Targeting: You can display your ads in specific channels, reaching highly targeted audiences.
• Low Entry Cost: Start with a budget as low as $1.
• Engaged Communities: Telegram channels often consist of very active and engaged communities.

Step 1: Connect Your Telegram Account

To launch an ad on Telegram, the first step is to connect your mobile account with your desktop account.

1. Go to: ads.telegram.org
2. Scan the QR Code: Use your mobile Telegram app to scan the QR code displayed on your computer screen.
3. Access the Ad Interface: You’ll be redirected to the interface where you can manage your ad campaigns.

Summary of Actions

Step 2: Funding Your Ad Account

Unlike other advertising platforms, Telegram requires you to pay with Toncoin, a crypto-currency specific to Telegram.

How to Purchase Toncoin?

1. Create a Telegram Wallet: On Telegram, search for "@Wallet" and follow the instructions to create a wallet.
2. Add Toncoin: You can purchase Toncoin directly with a credit card or transfer cryptocurrencies from an external wallet (like USDT or Bitcoin).
3. Transfer Funds: Once you have Toncoins in your Wallet, transfer them to your ad account via the ads.telegram.org interface.

Payment Methods

• Direct purchase with a credit card
• Transfer from an external wallet
• Conversion of USDT or Bitcoin to Toncoin

Step 3: Creating and Launching Your Ad

Once your funds are available, you’re ready to create your first ad.

1. Create a New Ad

• Title and Text: Write a catchy title and descriptive text for your ad.
• URL to Promote: You can choose to promote a Telegram channel or a specific message from a channel.
• Delivery Options: Set whether you want your ad to run immediately or at a specific time.

2. Channel Targeting

• Channel Selection: Choose the Telegram channels where you want your ad to appear. You can target specific channels or let Telegram select similar channels for you.
• CPM (Cost Per Mille): Set the amount you’re willing to pay for 1,000 views. A higher CPM means your ad will be prioritized over your competitors’.
• Initial Budget: Indicate the total amount you want to spend on this campaign.

Example of Campaign Setup

Step 4: Monitoring and Optimizing Your Campaign

Once your ad is live, it's essential to track its performance to optimize your results.

1. Track Your Statistics

• Views and Clicks: Monitor how many views and clicks your ad receives.
• Conversion Rate: Analyze how many users subscribed to your channel or interacted with your message after seeing the ad.
• Cost Per Acquisition (CPA): Calculate the average cost for each new member or click generated by the ad.

2. Optimize Along the Way

• Adjust CPM: If you find that competitors are outperforming you, consider slightly increasing your CPM to stay competitive.
• Modify Targeting: If a channel isn't performing well, try targeting a different one or adjusting your audience.

Example of Performance Tracking

Tips to Maximize the Effectiveness of Your Telegram Ads

• Target Precisely: Use Telegram’s targeting tools to reach the most relevant audiences.
• Optimize Your Message: The text and visuals of your ad are crucial for capturing attention. Make sure they are clear and compelling.
• Monitor the Competition: Keep an eye on how competing ads are performing and adjust your strategy accordingly.

Why Telegram Is an Essential Advertising Platform in 2024

Telegram offers a unique opportunity to reach highly engaged communities with targeted advertising. While the process might seem complex, particularly with the use of the Toncoin cryptocurrency, the results can be highly profitable if you follow best practices.

With low entry costs and flexibility in targeting, Telegram is an advertising option that should not be overlooked for any business looking to increase its visibility in 2024. Take advantage of this opportunity to test this platform and maximize your return on investment.